Breakfast Boost From Kellogg's

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Kelloggs 20 years 1To celebrate 20 years of supporting school breakfast clubs, Kellogg’s has awarded Greenfields Academy in Grantham £1,000 to enhance their breakfast club and help feed children in the morning. 

Greenfields Academy is a Specialist School for SEMH pupils (Social, Emotional, Mental Health), providing a holistic, creative and bespoke curriculum tailored to meet the academic and social needs of all the students. 

Kellogg’s has supported 3,000 school breakfast clubs with funds, food and training over the last 20 years – that’s 70 million bowls of cereal to children all over the UK since 1998. 

Breakfast clubs help with everything from attendance and attainment to alleviating hunger and providing pre-school care. 68 per cent of teachers believe pupils would struggle to concentrate in class without their breakfast club, according to Kellogg’s research. 

Chris Armond, Executive Headteacher, said: “We are so grateful to receive this generous donation from Kellogg’s. Many pupils travel long distances to attend Greenfields, these journeys mean children leave home early for transport, and often miss breakfast. 

“Our aim for the Breakfast Club is to obviously provide fuel to ready our pupils for their learning journey each day, but also to develop interactions and help them create friendships with their peer groups.” 

Kate Prince, Corporate Social Responsibility manager, at Kellogg’s, said “We’re proud to have spent 20 years supporting so many schools across the UK. We believe all children should have the opportunity to start the day with breakfast, and we know that equipment and resources are just as important to clubs as the food itself.”

 
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